Logo redesign
Logo statement
brand research
Brand Research
Tone of voice
Products
Product Mockup
Product Mockup
Secondary logos
Product Mockup
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Mountain Hardwear Rebrand
A rebrand for Mountain Hardwear. This project focuses on understanding the theory and the practice of the brand identity system. From researching the brand to exploring a new cohesive system, the result was a new logo, style guide and target market.
